Behind the Music

The work of Baylor faculty extends beyond the halls of academia; it is designed to help people and communities thrive. This is central to Baylor's identity as a Christian research institution. Baylor researchers and the students who work alongside them are at the forefront of scientific discoveries that have the potential to profoundly change lives.

In January, Baylor University unveiled a marketing campaign to reintroduce Baylor's distinctiveness to prospective students, parents, alumni and beyond. Grounded in Matthew 5:14-16 and enlivened by the hit Christian song, "Lights Shine Bright" by TobyMac and Hollyn, the campaign began with a campus focus and broadened to include key cities across Texas.

Combining the University's Christian mission with "design thinking" principles, Baylor students in social innovation labs seek solutions for modern history's most critical and problematic social challenges.

When an influential mentor-professor is also a trailblazer in her field at a moment of tremendous change in our society, the reverberations are far-reaching and intense. Such was the life of Dr. Vivienne Malone-Mayes, the University's first African American professor.