Baylor S3E to Host Innovative National Sports Sales Competition

December 12, 2023

The High School Sports Sales Championship is an innovative competition series designed for students in grades 8-12 who are interested in the field of sports business. Presented by Baylor University’s Center for Sales Strategy in Sports and Entertainment and sponsored by professional sports organizations like the Dallas Mavericks, San Antonio Spurs, San Jose Sharks, New Orleans Pelicans, Detroit Pistons and the Phoenix Suns and Mercury, this competition offers an exciting opportunity for young minds to explore the world of sports sales on the collegiate and professional level.

The competition format is designed to simulate real-world scenarios in sports sales. Each student seller will respond to a series of questions, mirroring the interactions and challenges faced by professionals in the field. What sets this competition apart is the use of Linguistic Inquiry and Word Count (LIWC) analysis, a cutting-edge tool that assesses how well students answer questions in a professional manner.

Top-ranked students from the virtual first championship advance to in-person regional championships at their hosting professional sports venue in Dallas, Detroit, San Antonio, San Jose and Phoenix.

The regional sites will provide an unprecedented opportunity prior to a professional ballgame, allowing students to give their best elevator pitch to be evaluated by sports sales professionals from the host professional sports organization and Baylor University.

The overall winner will be determined by the total number of points earned from both championships. Additionally, there is a team aspect to this competition, with the winning school determined by the average score of their top three participants.

The rewards are enticing, as the winning student and their teacher will receive sports merchandise from their favorite team, courtesy of Baylor’s Center for Sales Strategy in Sports and Entertainment. Additionally, top students can receive exclusive invitations to visit Baylor.

The High School Sports Sales Championship offers a unique and valuable experience for young students interested in the sports business world, providing a platform to develop their skills, gain exposure to professional sales techniques and potentially shape their future careers in the exciting field of sports sales.

For more details or to participate, visit