Among the Best

When it comes to social media, Baylor ranks among the best in higher education. This is largely thanks to the Baylor Family.

Two recent national studies each ranked Baylor’s social media efforts No. 1 in the Big 12, No. 2 in the state of Texas and among the top 12 nationally.

One report counted all likes on all Instagram photos posted by colleges and universities nationwide through the first nine months of 2020. Baylor ranked ninth nationally, surrounded by schools with much larger followings.

Baylor was ranked 12th nationally in a more comprehensive ranking of higher education social media efforts. This study reviewed a year’s worth of engagement across Facebook, Twitter and Instagram.

In both studies, Baylor was amongst impressive names. For example: Harvard University, The Ohio State University, Columbia University, Texas A&M University, the University of Michigan, Clemson University, the U.S. Naval Academy, Yale University, and Stanford University joined Baylor in the Instagram top 10. That’s three Ivy League schools, four large state schools, a service academy and Stanford alongside Baylor.

The honor speaks to the quality of what Baylor’s social media team is posting. It also speaks to how engaged the Baylor Family remains with the University ­— even long after graduation.

This is not the first time Baylor has been honored for its social media presence. Thanks to the Baylor Family, there is no reason to think it will be the last. Continue posting pictures, sharing stories and letting everyone in the social media orbit see why Baylor is special.