Terry S. Maness: Dean of The Hankamer School of Business, Professor of Finance

If you could teach one thing about life, what would it be and why?

Fly-fishing, my passion. These are the life lessons I've learned upstream: Be at peace with yourself. Your self-esteem should not be wrapped up in how many fish you caught. Adaptability. To be successful, you must observe and adapt: to time of year, water conditions, type of fish, time of day, type of river, the nature of the hatch. Know your target. To ultimately be successful, you must know the fish better than the fish knows itself. In business, this is known as a SWOT (strengths, weaknesses, opportunities and threats) analysis. Perseverance. The fish were aware of a novice thrashing about in the river. The professor became the student. Perseverance eventually led to the ability to trick a fish with a brain the size of a pea to take an artificial fly. The pleasure is in the journey. Experience the journey -- researching a new river, smelling camp coffee in Yellowstone and spending time with friends. A slippery bottom can occur in the most unexpected places. An unexpected bath in a cold river is part of the journey. Pick yourself up and keep pursuing your target. Sometimes the big ones get away. A broken tippet on a large brown trout or barely missing No. 50 in the U.S. News rankings makes success that much sweeter when it comes. God is in all things. Trout live in the most beautiful rivers in the world. An observant fly fisherman is in awe of God's universe. The fish are rising. Meet you in the river.