Most Trusted, Again

August 22, 2023
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For the second year in a row, Baylor University has been named among the nation’s top 10 Most Trusted Universities, according to global research firm Morning Consult as part of its Most Trusted Brands project.

Morning Consult’s Most Trusted Universities report measures public trust in the top 135 doctoral research universities featured in U.S. News & World Report’s 2022 Best National University Rankings and explores how trust varies among diverse groups and different types of institutions.

The top 10 Most Trusted Universities are:

  1. Johns Hopkins University
  2. Massachusetts Institute of Technology
  3. Stanford University
  4. Cornell University
  5. Princeton University
  6. University of Notre Dame
  7. Yale University
  8. Duke University
  9. Baylor University
  10. Northwestern University

“Trust is hard to earn and perhaps even harder to keep, so for Baylor University to be recognized again as one of the Top 10 Most Trusted Universities in the country is a continuing testament to our dedicated faculty and staff who live and support Baylor’s Christian mission every day, as well as the entire Baylor Family who serve as our brand ambassadors across the country,” said Baylor President Linda A. Livingstone, Ph.D.

With a robust student experience that includes Power 5 athletics, Baylor continues to experience increasing demand from students nationwide who are attracted to Baylor for its strong academics, historic Christian mission and midsize, as well as its athletics program that has won 14 team national championships and 92 Big 12 Conference titles.