Baylor+ Provides Unprecedented Access to Athletics Content

December 12, 2023

Baylor+, the all-new, subscription streaming platform of Baylor Athletics, launched in Fall 2023, providing Baylor fans with even more premium video content and original storytelling.

A membership to Baylor+ includes access to brand new videos and podcasts, including never-before-seen, behind-the-scenes access, off-the-field storytelling featuring your favorite athletes, exclusive interviews, archival footage showcasing iconic moments, news and information plus so much more.

Fans can join Baylor+ on an annual basis for only $7.99 per month or a one-time cost of $79.99 to get two months of access for free.

Throughout the athletics season and beyond, hours of additional content will continually be added to the platform to provide the most comprehensive coverage serving Baylor fans worldwide.

Content will be consumable wherever Baylor fans want to watch, including web and mobile at Baylor+ is also available via mobile apps for Apple and Android and on major TV streaming apps like AppleTV, Amazon FireTV and Roku.  

Baylor+ features a full menu of episodic content featuring all of Baylor Athletics, including:

The Follow: An all-access pass that lets you go behind the scenes with your favorite Baylor teams before, during and after the games.

My Time: Storytelling content that spotlights the biggest names and personalities in Baylor Athletics both on and off the field.

Baylor Film Room: Baylor+ analysts break down the plays and players that make the difference on the field and court.

Baylor Rewind: Celebrate the greatest games, plays, and moments from the storied history of Baylor sports.

Baylor Films: Documentaries featuring the stories and personalities from Baylor’s storied history.

The Baylor Brew: A daily email reader about everything Baylor Athletics, arriving in your inbox every morning, just in time for your first cup of coffee.

Baylor+ is a partnership between Baylor Athletics and Sport & Story, the industry-leading college athletics content services group who has partnered with premier college athletics departments to create premium content, subscription platforms and podcast networks, as well as daily email newsletters. Industry-leading design and engineering firm WMT Digital led the build for the new platform and user experience.